Venturing out into the wilderness is always an edifying experience. In the development process for a new conceptual brand or for modification of an existing brand, it is commonplace for us to delve ourselves deep into the experience. Our goal is to capture the feeling we want communicate with the final product long before we even begin to physically design. In the case of this project, the "feeling" we were looking capture required us cut off our phones, sharpen a machete, and venture into the wild.
The process is one of peeling away the fluff and locking in on the essentials. Focusing on the clarity of the story and honing in on an emotional state. This my friends, is what leaves viewers satisfied and fulfilled and this is how we approach design. We're essentialists....if you will.(cough,cough)
In an age where you are distracted by a myriad of likes, notifications, comments, and other digital attention thieving elements, the importance of creating an emotional experience is absolutely imperative! Trim the fat and create lasting experiences. This is the name of the game if you want to win on shelf, online, or be a topic of conversation.