A start-up with style .

Thrival Design Collective was commissioned to ideate and compose a packaging solution for a dog leash start-up based in Chicago, IL.  Excited by the endeavor, my team and I  hit the ground running and conducted a stimulating brainstorm prior to surveying existing leash packaging applications in the market. With a room filled with the sound of squeaky sharpie markers and the fragrance of pencil shavings, I developed a die-line that would properly house this futuristic leash once folded up. The primary inspiration for the packaging was based on my previous experience in the toy industry accompanied with the intention of allowing customers to experience the tactile characteristics of the Paw-Trol leash.

It all starts with a good  no.2 pencil, a blank sheet of paper, & a suitable die-line (packaging "blueprint"). After a slew of sketches and hours researching pet stores for similar product offerings, I felt as though this die-line illustration  would best dress the PAW-TROL dog leash.

Packaging serves as the protection as well as the outfit for a particular product. At Thrival, we feel as though each product deserves to be suited in the most well-tailored pack while still maintaining a level of environmental consciousness. 

For this package, my objective was to use the least amount of additional materials such as ties, inserts, etc. in order to keep costs down for our client as well as to speak to our sustainability efforts. By strategically placing the die-cut holes, I was able to actually use the leash to stabilize itself within the package without the use of additional materials and minimized the overall dimensions to provide a more snug fit.