Eloquence meets minimalism for this cosmetic skincare line

Element is an organic activated charcoal based skincare line that works wonders for a radiant complexion. It's minimal, and articulate design speak to the brand's philosophy that skin care should be simple and pure. This unique cleansing system works to thoroughly detox, purify, and gently exfoliate even the most sensitive skin. The cold pressed ingredients neutralize acidity and absorb impurities to leave skin cleansed and refreshed. 

With these factors in mind, we decided to strip the messaging down to just the essentials. Our execution needed to be simple yet sophisticated. It had to be bold yet pure. So we combined these aspects to procure a presence that defined elegance and purity in a dynamic yet minimalistic fashion.